May 28th, 1948

The three people who read this blog know how much I like to check out thrift shops, garage and church rummage sales, and the occasional garbage-picking. Due to an elderly population in our neighbourhood, it seems that every month there is another house up for sale. Many of these homeowners have lived in their houses for over 50 years, so you can imagine the goodies I find at garage sales. (One person's junk is another's treasure!) A few weekends ago I happened upon one of these sales and I bought a few things, among them some hand-painted glass globes that were wrapped in newspaper dated May 28th, 1948. I couldn't resist reading through these few pages and some of the ads made me giggle, so I thought I would share. Click on the pics to read the fine print.

Imagine being a young lady in 1948, getting ready for your first date. Etiquet Deodorant Cream requires that one merely dabs one's armpits with the first two fingers. It is "fluffy-light and soothing, goes on easily and disappears in a jiffy! It actually ends under-arm perspiration odour-safely-surely! "
And to get more fun out of your work and play, a lady must always keep herself "clean inside, because real inner cleanliness can put a new spring in your step, a brighter twinkle in your eye." Andrews Liver Salt cleans your mouth and tongue (no halitosis!), it sweetens sour stomach and corrects excess acidity (no burping on that date!), works on the liver to check biliousness (no farting!!!) and gently cleans the bowels (no need to go #2 while you are on that date!)

Your extraordinary personal hygiene has Chuck enraptured and before you know it, You are a June Bride! And the best wedding gift a gal could want, would of course be A NEW RANGE! After all, from the day you are married, it is You who gets to do all the cooking. And don't forget to send your best guy off to work with a thermos full of piping hot Tender Leaf Tea. It'll come in handy during his tea break with all the other working boys. Do remind new hubby to roll up the cuffs of his overalls so he can show off his ankles.

To keep Chuck interested and bragging about you to the other fellers, you must "Youthify" yourself with the "Amazing new Secret of Eternal Youth." It guarantees to normalize your figure problems and you will have a satisfactory silhouette in revealing play clothes and bathing suits. No need to disrobe, and leaves you with no bruising. Hmmm...I wonder what the Big Secret is? It had better not be exercise!!!


After all of Chuck's long hard tea-drinking days at work, he has managed to save a little money for that promised Honeymoon. First, he must trade in all of his United States money he earned under the table at the nearest bank. It is illegal to retain more than $10 United States money, as it must be spent in Canada in order to make the funds available for the payment of goods and services.
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Never mind, because for your Honeymoon, you are headed to London, England for the 1948 Olympics! Flights are very flexible (leaving every Monday, Wednesday and Friday) and very affordable at $604 Canadian money (probably the equivalent of about $6000 pp in 2007!)


Hope you enjoyed this little blast from the past.
Oh...my other 'Find' from the garage sale was this little beauty which cost me $2 Canadian money!