Wednesday, July 04, 2007

May 28th, 1948

The three people who read this blog know how much I like to check out thrift shops, garage and church rummage sales, and the occasional garbage-picking. Due to an elderly population in our neighbourhood, it seems that every month there is another house up for sale. Many of these homeowners have lived in their houses for over 50 years, so you can imagine the goodies I find at garage sales. (One person's junk is another's treasure!) A few weekends ago I happened upon one of these sales and I bought a few things, among them some hand-painted glass globes that were wrapped in newspaper dated May 28th, 1948. I couldn't resist reading through these few pages and some of the ads made me giggle, so I thought I would share. Click on the pics to read the fine print.

Imagine being a young lady in 1948, getting ready for your first date. Etiquet Deodorant Cream requires that one merely dabs one's armpits with the first two fingers. It is "fluffy-light and soothing, goes on easily and disappears in a jiffy! It actually ends under-arm perspiration odour-safely-surely! "
And to get more fun out of your work and play, a lady must always keep herself "clean inside, because real inner cleanliness can put a new spring in your step, a brighter twinkle in your eye." Andrews Liver Salt cleans your mouth and tongue (no halitosis!), it sweetens sour stomach and corrects excess acidity (no burping on that date!), works on the liver to check biliousness (no farting!!!) and gently cleans the bowels (no need to go #2 while you are on that date!)

Your extraordinary personal hygiene has Chuck enraptured and before you know it, You are a June Bride! And the best wedding gift a gal could want, would of course be A NEW RANGE! After all, from the day you are married, it is You who gets to do all the cooking. And don't forget to send your best guy off to work with a thermos full of piping hot Tender Leaf Tea. It'll come in handy during his tea break with all the other working boys. Do remind new hubby to roll up the cuffs of his overalls so he can show off his ankles.

To keep Chuck interested and bragging about you to the other fellers, you must "Youthify" yourself with the "Amazing new Secret of Eternal Youth." It guarantees to normalize your figure problems and you will have a satisfactory silhouette in revealing play clothes and bathing suits. No need to disrobe, and leaves you with no bruising. Hmmm...I wonder what the Big Secret is? It had better not be exercise!!!

After all of Chuck's long hard tea-drinking days at work, he has managed to save a little money for that promised Honeymoon. First, he must trade in all of his United States money he earned under the table at the nearest bank. It is illegal to retain more than $10 United States money, as it must be spent in Canada in order to make the funds available for the payment of goods and services.
Never mind, because for your Honeymoon, you are headed to London, England for the 1948 Olympics! Flights are very flexible (leaving every Monday, Wednesday and Friday) and very affordable at $604 Canadian money (probably the equivalent of about $6000 pp in 2007!)

Hope you enjoyed this little blast from the past. other 'Find' from the garage sale was this little beauty which cost me $2 Canadian money!

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moon said...

Omg..that was unreal...and precious! I have always gotten a kick out of old adds. I LOVE your new furniture find, and it is so true about one mans junk is another's treasure...take a pic of those globes u have that were wrapped in those old news papers.

Donna said...

When you figure out how to "youthify" yourself, please let the rest of us in on the secret. And I'm also loving the coffee table (or is it a divan?).

Lori said...

Those are wonderful ads - thanks so much for sharing them!

Love the bench. What a bargain!

Bob-kat said...

I love your sense of humour! These made me chuckle. Those old adverts are something else and for some reason the chap showing his ankles really amused me!

That little bench is a great find and a bargain too!

By the way, I tagged you on my blog but don't worry as it's strictly voluntary as far as I'm concerned.

Pez said...

I love your ottoman!

Those ads are hilarious!

BTW, you have 4 comments so that proves that you have more than 3 readers. ;)

Begered said...

I love the ad that shows the oven range as a "MUST for the June bride" :) Thanks for sharing those, I got a good laugh to start my morning!

Like the piece you bought, and what a bargain!

Anonymous said...

I read - I just don't always leave a comment - does that make me a lurker? That's nothing like a stalker is it? Anyhow, I LOVE garage sales!! I can find the most interesting stuff!! And I love your blue thingie...ottoman...bench??? Very very cool!!


Bonnie Loves Cats =^..^= said...

Hi Ramona,
If you want to share "Mews" about the Kross-Eyed Kitty, this weekend cat blogging #109 is being hosted by Sher and her 4 special friends. Want some recommendations about How to Beat the Heat? Please go over there to see Upsie's advice and the round-up.
Bonnie in Virginia

Maria said...

I wish you were here. I feel like the elderly in your neighborhood with all the antiques that need to be disposed of. My son is arriving soon to take my breakfront from the living room. This was at my suggestion because it is a beautiful piece of furniture and he has the perfect house to show it off. However this leaves me with no place for the china, glassware, etc that has been housed in it for years. Most of my pieces are old family ones that have sentimental value. I don't think my kids are going to break down the door to get these valuables and I fear they will end up in a garage sale or on a counter at the Salvation Army.

Kristi said...

These are hilarious (and incredibly sexist too, of course). I've been searching for YEARS for a way to "safely" remove my under-arm perspiration odor, and by George, now I've found it!

Adorable ottoman too, btw.

Peter Harvey said...

I used to get a kick out of the old Readers Digest adds in my grandmothers rather large collection we used to keep at the cottage. Neat.

Rosa's Yummy Yums said...

Wow, that's a beauty! So cheap, incredible! I love such oldies...